How to study the PCM Exam
There are two main types of resources for preparation of PCM certification exams first there are the study guides and books that are detailed and suitable for building knowledge from ground up then there are video tutorials and lectures that can somehow ease the pain of through study and are comparatively less boring for some candidates yet these demand time and concentration from the learner. Smart Candidates who want to build a solid foundation in all exam topics and related technologies usually combine video lectures with study guides to reap the benefits of both but there is one crucial preparation tool as often overlooked by most candidates the practice exams. Practice exams are built to make students comfortable with the real exam environment. Statistics have shown that most students fail not due to that preparation but due to exam anxiety the fear of the unknown. TrainingDumps expert team recommends you to prepare some notes on these topics along with it don't forget to practice PCM exam dumps which had been written by our expert team, Both these will help you a lot to clear this exam with good marks.
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PCM Certified Professional Salary
- India:₹ 213131
- United States: $ 30,000
- Europe:€27049
- England: £23049
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PCM Certification Path
Although there exist currently no acceptability conditions, we find that PCM® candidates are more successful if they have the significant following least level of education or experience:
- 7 years of expert marketing experience
- Master and two years of expert experience in marketing.
- Bachelor's graduation and four years of professional marketing experience.
How much PCM Exam cost
The price USD 99 for a member of AMA The price USD 299 for nonmember
Reference: https://www.ama.org/events-training/Certification/Pages/us-pcm.aspx
AMA PCM Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Buyers and Markets | 17% | - Segmentation, Targeting, and Positioning - Organizational Buyer Behavior - Consumer Behavior |
| Topic 2: Managing Information for Marketing Insights | 15% | - Market Research Fundamentals - Data and Marketing Analytics - Customer Relationship Management |
| Topic 3: The Offering – Product and Service | 21% | - Product Strategy - New Product Development - Branding Strategy - Service Strategy |
| Topic 4: Marketing Strategy | 10% | - Market Planning and Strategy - Marketing Management Fundamentals |
| Topic 5: Global, Ethical, and Sustainable Marketing | 11% | - Sustainability in Marketing - Global Marketing Management - Marketing Ethics |
| Topic 6: Communicate the Value Offering | 11% | - Traditional Promotional Methods - Social Media Marketing - Digital Marketing - Promotion Management |
| Topic 7: Deliver the Value Offering | 8% | - Marketing Channels - Physical Distribution - Logistics and Supply Chain |
| Topic 8: Manage Pricing Decisions | 7% | - Pricing Objectives and Strategies - Pricing Execution - Pricing Tactics |






