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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of these is a common use case for the Recency setting?

A) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
B) To hide older audiences and users that are no longer as valuable for targeting
C) To extend data delivery beyond the default period for the audience
D) To prioritize delivery of the most recent users in an audience

2. Which of the following is a reason to review and update a taxonomy?

A) Taxonomy permissioning has been activated.
B) There are too many categories in the taxonomy and it is hard to find the right data.
C) It has been a month since the last audit was conducted.
D) The Category Value Assessment has been requested and addressed.

3. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Media Execution
B) Data Analyst
C) Executive Sponsor
D) Web Developer
E) Program Manager
F) Audience Creation Specialist

4. Which of the following are two true statements about ID swapping? (Choose two.)

A) It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.
B) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.
C) It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
D) It is necessary in order to ingest data via the Online Ingest method.
E) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.

5. Which two are attributes of third-party data? (Choose two.)

A) Offered on a private marketplace, via direct sales to marketers
B) Often billed directly by the media partner
C) Free to use for activation, targeting, and analytics
D) Can be confirmed from multiple outside sources

Solutions: