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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.

A. You should stop spending more money on the audiences where you have spent 80% of the budget.
B. You should stop using the audience where you are spending 20% of the budget.
C. You should continue running the ads, as they are working properly.
D. You should unify both audiences into one, as your ad sets are competing with each other.

Question 2

You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:
FL@VOR.
Is there any issue with the name? If so, what is your recommendation?
Choose only ONE best answer.

A. You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn't reject it.
B. FL@VOR can't be used, you should use flavor.
C. FL@VOR can't be used, you should use FLAVOR.
D. You should not have any issues with naming the fan page FL@VOR.
E. FL@VOR can't be used, you should use fl@vor.

Question 3

Your client has multiple locations for his/her business in 5 countries.
They want to have localized content for each country, as all 5 countries speak different languages.
What solution do you give to your client?
Choose only ONE best answer.

A. You set up a Global Page for international presence and then create a location for each country.
B. You can't set up multiple Fan Pages into one account on Facebook currently.
C. You set up multiple Fan Pages for each country.
D. You build one Fan Page and then go to Facebook and create multiple locations.

Question 4

You just hired a new social media manager. You need to run a campaign on Instagram based on people who've downloaded a tripwire on your company's website.
The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?
Choose only ONE best answer.

A. Pixel Standard Access
B. Pixel Editor
C. Pixel Moderator
D. Pixel Event Manager
E. Pixel Ad Manager

Question 5

What are three ways Facebook IQ can help you understand, prepare and help you improve your Facebook strategies and branding?
Choose ALL answers that apply.

A. People Insights
B. Advertising Insights
C. Vertical Insights
D. Video Insights
E. Instagram Insights

Solutions: