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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Category Strategy Development | - Strategic category planning
|
| Topic 2: Category Management Foundations | - Category management principles and framework
|
| Topic 3: Data and Analytics | - Retail and shopper data analysis
|
| Topic 4: Execution and Business Planning | - Category execution and collaboration
|
| Topic 5: Shopper and Retail Insights | - Behavioral and shopper analytics
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Question 1
Which action would BEST reduce shrink in a perishable category?
A. Increase promotion frequency
B. Add more branded items to the assortment
C. Improve forecasting and shelf-life rotation
D. Order large quantities for better pricing
Question 2
What is the Dollar Sales per $MMACV for the Product Group in Store 478?
A. $200
B. $50
C. $4,000
D. $5,000
Question 3
What is the definition of pricing and its role in the category management process?
A. Pricing is the monetary value assigned to a product or service, and it directly impacts sales volume, shopper behavior, and category performance.
B. Pricing is the process of setting promotional discounts to attract more shoppers.
C. Pricing is the calculation of production costs to determine a product's retail price.
D. Pricing is the method of categorizing products based on their market value.
Question 4
Which phase of analytics uses past data and models to estimate what's likely to happen next?
A. Prescriptive
B. Predictive
C. Descriptive
D. Generative
Question 5
What is Brand A's Item Share based on the information below?
* Brand A has 32 items
* Brand B has 15 items
* Total Category has 108 items
A. 13.9
B. 46.8
C. 29.6
D. 15.7
Solutions:
| Question 1 Answer: C | Question 2 Answer: D | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: C |






