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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data and Customer Profiles | - Data ingestion and identity resolution
|
| Topic 2: Measurement and Optimization | - Reporting and analytics
|
| Topic 3: Implementation and Configuration | - Setup and deployment
|
| Topic 4: Marketing Cloud Personalization Fundamentals | - Platform overview and capabilities
|
| Topic 5: Segmentation and Personalization | - Personalization experiences
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
What are IS machine learning powered algorithms called?
- A. Data Science Workbends
- B. Machine Learning Tools
- C. Einstein Recipe
- D. Einstein Decisions
Correct Answer: C 🗳️
Which feature allows a business user to overlay campaign creation and editing directly on their website?
- A. Javascript Beacon
- B. Visual Editor
- C. Web SDK
- D. Web Extension
Correct Answer: C 🗳️
What are two types that real time interaction management helps marketers to personalize the customer
- A. Orchestration
- B. Data Aggregation
- C. Next best Action
- D. Data Storage
Correct Answer: A,C 🗳️
How does IS define web template?
- A. The events and behavior of what will be captured on the websites
- B. An area on your site that a developer has configured.
- C. A repeatable framework used to createa web campaign
- D. A google Chrome Extension
Correct Answer: C 🗳️
Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?
- A. Einstein Decision
- B. Promotion
- C. Einstein recipes
- D. Catalog items
Correct Answer: A 🗳️
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