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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. In a 1997 PDMA (Product Development and Management Association) study on best practices in product development, the "best in bringing new products to market" were defined as those organizations that achieved at least 49% of their sales from products not in their product lines 5 years previously. Which of the following is a key best practice of these organizations?

A) Drive new product development through a well-thought out strategy
B) Make organizational changes at least once every two years
C) Focus on speed to market and have the fastest cycle times in their industry
D) Use financials to make all new product development decisions

2. What specific design tool uses the following methods: Think-aloud laddering, Quantification Theory I (QTI), PLS analysis and Genetix and Fuzzy logic?

A) TRIZ
B) Six Sigma
C) Taguchi
D) Kansei

3. Reaserach that involves collectiong information specifally tailored to your need (such as focus groups or surveys) is known as ____:

A) Quantitative research
B) Primary research
C) Qualititative research
D) Secondary research

4. You are hired as a new product development consultant by an established company that is having challenges with its new product development innovation initiatives. Upon observing the work practices across the company, you note an emphasis on individuals working alone, very little social interaction either at or outside of work, limited recignition of staff performance, and frequent criticism of failure. What specific area wolud you recommend as the primary focus for the company to improve its product innovation?

A) Encouraging senior managers to get more involved in product innovation
B) An improved product innovation process, used by all staff
C) Developing a culture of innobation
D) Better tools to assist in all aspects of product innovation

5. The purpose of market research in the Concept Evaluation Stage is select projects for funding. Typical market research techniques include secondary research and market testing

A) True
B) False

Solutions: