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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. The web marketing continuous optimization platform can drive which of the following capabilities?

A) All of the above.
B) Target through online advertisements based on interaction history.
C) Optimize paid search advertising.
D) Automate customer recommendations based on LIVE profile.

2. What provides the capability to rapidly deliver new web concepts or delineated brand sites via asset sharing on a common platform?

A) Social integration
B) Partnership with affiliates
C) Extended sites
D) Personalization

3. Which one of these software solution components providing business capabilities is
NOT part of the 'Service' Offerings?

A) Retail Store Solutions
B) ILOG
C) Unica
D) IBM Case Manager

4. What is one key benefit of the collaboration network?

A) Rapid partner on-boarding.
B) Understanding customer preferences.
C) Best-of breed product design.
D) Reduced employee turn-over.

5. The 'Sell' customer interaction platform provides capabilities for all but which of the following?

A) Complex B2B sales processes.
B) Customer data mining.
C) Cross-channel commerce.
D) Extended brand experience.

Solutions: