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The SAP C-C4H225-11 exam requires a thorough understanding of Emarsys Customer Engagement principles and concepts, as well as its principles for implementation. C-C4H225-11 exam objectives are structured to test the candidates' understanding of how Emarsys works, how to configure and carry out several features of Emarsys Customer Engagement, how to design, create and develop implementation resources for campaign management, and how to troubleshoot issues with the implementation of Emarsys.
SAP Emarsys Customer Engagement solution provides businesses with an all-in-one customer engagement platform that helps businesses to engage with their customers across multiple channels. The solution provides businesses with tools to create personalized and relevant customer experiences that drive customer engagement, loyalty, and revenue. With the increasing demand for personalized customer experiences, the SAP Emarsys Customer Engagement solution has become a popular choice for businesses looking to improve their customer engagement and drive growth.
NEW QUESTION # 36
Where can you check the average purchase details of a contact? Note: There are 2 correct answers to this question.
- A. Search > Search by email address > Edit Contact > Unified Customer Profile
- B. Contacts > Segments > Edit Segment > Display Contacts > Edit Contact > Unified Customer Profile
- C. Content > Predict Dashboard > Data Sources > Live Validator
- D. Analytics > Customer Lifecycle > Customer Lifecycle
Answer: D
NEW QUESTION # 37
What does the CRM Ads - Remove from Audience node do in the Automation Center?
- A. It adds contacts to another program.
- B. It removes the contact from the audience so that they don
- C. It removes any contacts with invalid email addresses from the program.
- D. It finishes the program early.
Answer: B
NEW QUESTION # 38
What is the purpose of relational data?
- A. To automate multi-channel marketing programs
- B. To display SAP Emarsys Customer Engagement recommendations
- C. To improve personalization and segmentation
- D. To add new products to SAP Emarsys Customer Engagement
Answer: C
NEW QUESTION # 39
How do you build a segment for contacts who recently opened an email, visited the website or made a purchase?
- A. Analytics > Customer Lifecycle > Average Order > Order made (x) days ago = 0-100
- B. Analytics > Customer Lifecycle > Customer Lifecycle > Days since last engagement = 0-15
- C. Analytics > Customer Lifecycle > Customer Lifecycle > Customer lifecycle stage = Defecting customer
- D. Analytics > Customer Lifecycle > Average Order > Buyer Status = Platinum
Answer: B
NEW QUESTION # 40
You just had a new product range added to your online store and you want to target your VIP clients with a one-off multi-channel promotional program. Which entry node do you use?
- A. Recurring filter - every 1 day(s)
- B. Target segment - segment
- C. Entry from program
- D. Form - registration form
Answer: C
NEW QUESTION # 41
You want to update your contact database. Which of the following options are recommended when it comes to uniquely identifying contacts? Note: There are 3 correct answers to this question.
- A. Use an SAP Emarsys Customer Engagement internal ID.
- B. Use first name and last name.
- C. Use email address.
- D. Use date of birth.
- E. Use an external ID.
Answer: A,C,E
NEW QUESTION # 42
What is an SSL certificate used for? Note: There are 2 correct answers to this question.
- A. It is used by the SAP Emarsys Customer Engagement API for secure data transfer.
- B. It is used to implement SAP Emarsys Customer Engagement password authentication and IP restrictions.
- C. It is used by the sender policy framework (SPF) to authenticate outbound emails.
- D. It is used to encrypt the access to SAP Emarsys Customer Engagement services and customers
Answer: A,D
NEW QUESTION # 43
Sarah left a product in her cart on your website. You'd like to build an automated customer journey so that she completes her purchase. Which trigger option from the list below do you need to use in your Interactions program?
- A. Product catalog update
- B. Mobile event
- C. Wishlist event
- D. Web Extend event
Answer: D
NEW QUESTION # 44
You are connecting your Magento shop with SAP Emarsys Customer Engagement using the Magento 2 plug-in. Which of the following scenarios are valid? Note: There are 2 correct answers to this question.
- A. Multiple Magento websites into one SAP Emarsys Customer Engagement account
- B. Single Magento store into one SAP Emarsys Customer Engagement account
- C. Multiple Magento stores into one SAP Emarsys Customer Engagement account
- D. Single Magento store into multiple SAP Emarsys Customer Engagement accounts
Answer: B,C
NEW QUESTION # 45
Which of the following describe Automation Center programs and Interactions programs? Note: There are 2 correct answers to this question.
- A. Automation programs can be used for automated multiple-step, multi-channel programs for one-off or recurring lifecycle campaigns.
- B. The only difference is that Interactions programs have different entry points.
- C. Automation Center programs always ignore the opt-in status.
- D. Interactions programs can be used for campaigns that should be sent in real time as a reaction to customer activities.
Answer: A,D
NEW QUESTION # 46
You are about to create your monthly email report and you want to see revenue results of two different campaigns next to each other. Where can you create this report?
- A. Analytics > Trends > Comparison
- B. Analytics > Trends > Trend Reporting
- C. Analytics > Trends > Revenue
- D. Analytics > Trends > Revenue Analytics
Answer: A
NEW QUESTION # 47
You are tasked with setting up a new product feed for SAP Emarsys Customer Engagement. What rules should you follow to ensure the feed is accepted? Note: There are 2 correct answers to this question.
- A. Use a pipe to separate fields.
- B. Use ASCII encoding.
- C. Include the field names in the first row.
- D. Leave fields empty when they do not have a value.
Answer: C,D
NEW QUESTION # 48
How does contact duplication work in SAP Emarsys Customer Engagement? Note: There are 2 correct answers to this question.
- A. It runs every time a new contact is about to be imported.
- B. Contacts with identical first name and last name are merged automatically.
- C. Contacts with the same unique identifier are merged automatically on import.
- D. It runs once a day, checking against the full database.
Answer: A,C
NEW QUESTION # 49
What information does the email channel set up form collect? Note: There are 3 correct answers to this question.
- A. Historic sales information
- B. Email performance
- C. Website information
- D. Sending volumes
- E. Product information
Answer: B,C,D
NEW QUESTION # 50
Who is the Security Settings page of the Management menu available to?
- A. Account owners and administrators
- B. Account owners
- C. Administrators
- D. Operators
Answer: B
NEW QUESTION # 51
You are implementing Web Channel and you are told to use all web campaign types available. What are your choices? Note: There are 3 correct answers to this question.
- A. Ribbon: to display a ribbon at the top or bottom of the page
- B. Space: to insert blank elements on your website
- C. Category: to insert a category-level recommendation
- D. Overlay: to have content appear above the normal website content
- E. Embed: to replace a selected element on your website
Answer: A,D,E
NEW QUESTION # 52
You want to collect data from contacts using forms. Which forms does SAP Emarsys Customer Engagement offer? Note: There are 3 correct answers to this question.
- A. Newsletter Registration
- B. Change Profile
- C. Consent Management
- D. Product Subscription
- E. General Registration
Answer: A,B,E
NEW QUESTION # 53
Which of the following can you only perform in Advanced Scheduling? Note: There are 2 correct answers to this question.
- A. You can schedule versions for A/B testing.
- B. You can schedule test launches one after another.
- C. You can select a time zone for scheduling.
- D. You can schedule emails to be sent in the future.
Answer: B,D
NEW QUESTION # 54
A contact no longer wants to receive SMS marketing messages from you, so opts out. What types of messages can you still send? Note: There are 2 correct answers to this question.
- A. Order delay notification
- B. Abandoned cart
- C. Password retrieval message
- D. Membership upgrade
Answer: A,C
NEW QUESTION # 55
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