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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. Which part of driving performance is NOT handled by IBM Cognos BI?

A) Analysis
B) Planning
C) Reporting
D) Scorecarding

2. Which statement should a sales representative listen for when positioning IBM Cognos BI to an executive in sales or marketing?

A) New BI solutions are difficult to integrate with existing systems.
B) We do not have the relevant data to make decisions on recruitment.
C) We are forced to be reactive, not proactive, to critical business situations.
D) It is difficult to see into the overall performance of the supply chain.

3. According to Gartner's 2011 Magic Quadrant, which competitor of IBM Cognos is NOT in the leaders quadrant?

A) Oracle
B) MicroStrategy
C) LogiXML
D) QlikTek

4. What is a high-yield question when positioning IBM Cognos BI to the CIO of an organization?

A) What happens when management is not able to get information they need quickly?
B) How do you handle information requests from the business?
C) How do you identify outliers in your business?
D) Do your users trust the data that they have access to?

5. Which product integrates with IBM Cognos BI to provide text mining and predictive modeling capabilities?

A) IBM SPSS
B) IBM Cognos TM1
C) IBM Info Sphere Datastage
D) IBM Clarity

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