Salesforce Certified Marketing Cloud Account Engagement Consultant : MCAE-Con-201

MCAE-Con-201 real exams

Exam Code: MCAE-Con-201

Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant

Updated: Nov 08, 2026

Q & A: 261 Questions and Answers

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Reporting and Analytics- Performance Measurement
  • 1. ROI and attribution reporting
    • 2. Campaign reporting
      Marketing Automation- Engagement Programs
      • 1. Automation rules and triggers
        • 2. Engagement Studio program design
          Maintenance and Best Practices- System Optimization
          • 1. Integration best practices
            • 2. Data hygiene and governance
              Prospect Management- Data Model and Segmentation
              • 1. Dynamic and static lists
                • 2. Prospects, lists, and tags
                  - Lead Lifecycle Management
                  • 1. Lifecycle stages and assignment rules
                    • 2. Scoring and grading
                      Email Marketing- Email Creation and Delivery
                      • 1. Email templates and content creation
                        • 2. Deliverability and compliance
                          Account Engagement Administration- Configuration and Setup
                          • 1. Connector setup with Salesforce CRM
                            • 2. User roles and permissions
                              • 3. Business Unit setup and hierarchy

                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

                                Question #1

                                LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

                                • A. Einstein Campaign Insights
                                • B. Einstein Lead Score
                                • C. Einstein Behavior Scoring
                                • D. Marketing Cloud Account Engagement Business Units
                                Reveal Solution  Discussion  0

                                Correct Answer: A  🗳️

                                Explanation: Only visible for TrainingDumps members. You can sign-up / login (it's free).

                                Question #2

                                "A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
                                Which two types of activities would display in the lightning component?
                                Choose 2 answers

                                • A. Prospect unsubscribed from an email
                                • B. Prospect was deleted by a user
                                • C. Prospect replied to an email
                                • D. Prospect viewed a landing page
                                Reveal Solution  Discussion  0

                                Correct Answer: A,D  🗳️

                                Question #3

                                Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

                                • A. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
                                • B. Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."
                                • C. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.
                                • D. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
                                Reveal Solution  Discussion  0

                                Correct Answer: C  🗳️

                                Question #4

                                How many scheduled Engagement Programs is it possible to have

                                • A. 5
                                • B. 3
                                • C. 15
                                • D. 10
                                Reveal Solution  Discussion  0

                                Correct Answer: D  🗳️

                                Question #5

                                Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?

                                • A. Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.
                                • B. Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.
                                • C. Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.
                                • D. Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.
                                Reveal Solution  Discussion  0

                                Correct Answer: A  🗳️

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