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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Subscriber and Data Management | - Subscriber lifecycle and data extensions - Subscription management and preferences - Data import, segmentation, and contact management |
| Topic 2: Marketing Automation and Journeys | - Automation Studio concepts - Journey Builder fundamentals |
| Topic 3: Reporting and Analytics | - Email performance metrics - Tracking and reporting tools |
| Topic 4: Email Marketing Best Practices | - Compliance (CAN-SPAM, GDPR concepts) - Email deliverability fundamentals - List hygiene and engagement strategies |
| Topic 5: Content Creation and Delivery | - Email Studio and content builder usage - Dynamic content and personalization - Templates and AMPscript basics |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What shouldthe marketer do to accomplish this?
- A. Web Studio to capture Query parameters from social media link.
- B. Use an interactive form from email Studio to collect this information
- C. Use Journey Builder to build an audience using Ad Studio.
Correct Answer: A 🗳️
Explanation: Only visible for TrainingDumps members. You can sign-up / login (it's free).
Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?
- A. Reply Mail Management
- B. Parameter Management
- C. Publication Lists
Correct Answer: A 🗳️
Explanation: Only visible for TrainingDumps members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
- A. Pivot table in Datorama Reports
- B. Filter Activity in Automation Studio
- C. Email Performance Over Time Report
Correct Answer: A 🗳️
Explanation: Only visible for TrainingDumps members. You can sign-up / login (it's free).
A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO businessunit.
Where should the Internal look to find this Information?
- A. Email Studio > Overview
- B. Automation Studio > Activities
- C. Content Builder > Recent Sends
Correct Answer: A 🗳️
Explanation: Only visible for TrainingDumps members. You can sign-up / login (it's free).
Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than
2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty memberinformation in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?
- A. Use Filter Contacts criteria in the journey entry source.
- B. Use Automation Studio to query a population into a data extension.
- C. Use a Decision Split activityon the journey canvas.
Correct Answer: A 🗳️
Explanation: Only visible for TrainingDumps members. You can sign-up / login (it's free).
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