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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Performance Analysis & Interpretation | 30% | - Campaign, ad group, keyword analysis - Identifying trends and anomalies - Device, location, and audience insights - Impression share and competitive metrics |
| Advanced Tools & Optimization | 10% | - Using reports to optimize campaigns - Data Studio / Looker Studio integration - Automated reports and alerts |
| Conversion Tracking & Attribution | 20% | - Attribution models overview - Setting up conversion actions - E-commerce and value tracking - Linking Google Ads with Analytics |
| Creating & Customizing Reports | 25% | - Predefined reports and dashboards - Scheduling and sharing reports - Report editor and custom tables - Filters, segments, and date ranges |
| Introduction to Measurement & Reporting | 15% | - Key metrics and dimensions - Reporting interface navigation - Importance of measurement strategy |
Google Reporting and Analysis Exam Practice Test Sample Questions:
Ronnie has created a mobile phone application that people can download to their mobile phones. The application is a calendaring service that shows people what bands are playing at different nightclubs in their cities. Ronnie would like to target his ads to show only in the evening because that's when people, he believes, are making plans to see different bands. How can Ronnie schedule his Google AdWords ads to run in the evening hours only?
- A. Ronnie will click his campaign, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Create
- B. Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click create
- C. Ronnie will click his campaign, select Settings, and select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit
- D. Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit
Correct Answer: C 🗳️
Which of the following labels allows you to track conversions for the readers of a certain webpage?
- A. Sign-ups
- B. Leads
- C. Other
- D. View of a key page
Correct Answer: D 🗳️
Nancy is a Google AdWords consultant for several clients. One of her clients has asked Nancy to create one of each report that Google offers. How many Google AdWords reports can Nancy create for this client?
- A. 11
- B. 19
- C. 17
- D. 3
Correct Answer: A 🗳️
You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the following Google searches would cause your ad to display?
- A. Only searches for "coffee cups" as it's using the exact match options.
- B. Any queries that search for "coffee cups" in quotation marks.
- C. Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.
- D. Only search for "coffee cups" (lower cased) as it's using the case sensitive options.
Correct Answer: C 🗳️
Frank is a Google AdWords consultant for his client that has been running Google AdWords advertisements for several years. The client would like Frank to generate a comprehensive report of his Google AdWords performance. How far back in Google AdWords history can Frank go with the Google AdWords Reports Center to create a historical report for his client?
- A. 12 weeks
- B. 6 months
- C. Years
- D. 30 days
Correct Answer: C 🗳️
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