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Google Display Exam Practice Test Sample Questions:

1. Which of the following metrics gives the number of times the ad was shown?

A) Impressions
B) Clicks
C) Average CPM
D) Click Through Rate (CTR)

2. Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords?

A) The higher a keyword's Quality Score, the lower the price you pay for each.
B) The higher a keyword's Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.
C) The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.
D) The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.

3. Honey wants to create an advertisement for her business which sells sunglasses online. She would like for her ad to be displayed on YouTube and she wants to use the CPM advertisement method. How does the CPM bidding method work in YouTube?

A) Honey will pay a flat fee in advance and will be guaranteed displays to YouTube users in increments of 1,000.
B) Honey will pay a fee every time her ad is shown to a YouTube user.
C) Honey will pay a fee for her ad whenever people click on her ad.
D) Honey will pay a fee for every 1,000 times her ad is shown to a YouTube user.

4. You are managing a Google AdWords campaign for a company. You launch a new display
campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.

A) Evaluate performance of campaign regularly.
B) Check the ad creative and the landing page to make sure they are well matched.
C) Verify that your conversion code is set up correctly.
D) Increase bidding for successful sites.

5. Amy is managing a Google AdWords campaign for her business. After three months of using
Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?

A) Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.
B) Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.
C) Amy should increase her advertising budget.
D) Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.

Solutions: