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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?

A) Placement Performance Report
B) Reach and Frequency Report
C) Geographic Performance Report
D) URL Performance Report

2. Terri has created a website for her web design business. Through her SEO efforts and good web content, her site has reached the top position in Google's organic search results for certain keywords. On her site, she has added the phrase 'Recommended by Google' in the header. She does not, however, use this phrase in her Google AdWords ads. Is this a problem according to Google AdWords policies?

A) Yes, Terri must add this phrase to her Google AdWords advertisements too.
B) Yes, Google doesn't allow ads or sites to add such language that may mislead readers to believe her site is directly affiliated with Google.
C) No, Terri can add this info to her site as long as she doesn't put this phrase in her Google AdWords advertisements.
D) No, Terri's site is recommended by Google as she's on the top, in search results on certain keywords.

3. Ben has installed conversion tracking for his website. Google recommends that Ben use the
Google Site Stats text block; so users on his site may accept or not accept, the conversion
tracking code. Where should Ben place the Google Site Stats text block on his site?

A) The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.
B) The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
C) The Google Site Stats should be placed on a corner of Ben's sales page on his website.
D) The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.

4. Holly has a business of selling coffee beans online. She would like to start using Google AdWords but she has a limited budget for advertising. Which one of the following keywords would likely help Holly the most, considering her limited budget?

A) Gourmet coffee beans
B) -tea -free -samples
C) Coffee
D) Holly should add as many keywords as possible and then use the CPM method.

5. Caroline is working to optimize her Google AdWords. She wants to experiment with the content of her website, to determine what users are responding to, best. She is receiving clickthroughs to her website, but she wants to convert more of these users to sales. What tool can Caroline use to test parts of her website?

A) Conversion optimizer
B) Google Analytics
C) Traffic Estimator
D) Website optimizer

Solutions: