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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

A) Single Send Journey with an API Event entry source
B) Triggered Send Definition
C) Multi-Step Journey with an API Event entry source
D) Transactional Messaging API

2. Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey. Which data setup should they use for decision splits?

A) Contact Data using Synchronized Data Sources
B) Contact Data mapped through Salesforce Marketing Cloud Profile Attributes
C) Journey Data using CRM Report Import Activity to Salesforce Data Extension
D) Journey Data queried from main data extension

3. A consultant notices that several triggered emails experience inconsistent delivery times during peak business hours. Marketing emails continue to send successfully. Investigation shows the triggered sends share the same infrastructure and priority as large promotional campaigns. Which recommendation is most appropriate?

A) Separate transactional messaging from promotional send infrastructure whenever possible.
B) Increase email size.
C) Schedule promotional campaigns later in the week.
D) Increase Journey Builder wait times.

4. Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communications.
NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.
Which solution should the consultant implement?

A) A Multi-Step Journey with Data Extension/Automation entry source
B) A Multi-Step Automation with User-Initiated Send Definitions
C) User-Initiated Send Definition with User-Initiated Send Definitions
D) A File Drop Automation with Filtered Data Extensions

5. Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey. How should they configure their entry source?

A) Use a Data Extension Entry Source with an applied filter based on recent member activity.
B) Use a Query Activity in Automation Studio to create a segment before entering the journey.
C) Use an Import Activity in Automation Studio to filter the data as a Data Extension Entry Source.
D) Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.

Solutions: